The Pack Beer 

Branding & Packaging

We all have that one friend in the pack who is rowdy, flirty, happy, or even blackout. The Pack is a pale ale beer that uses a design to help represent the multiple personalities in a friend group using the personifications of the Rowdy Raccoon, Happy Hippo, Flirty Fox, or even Blackout Bat.

Includes original logo, copy, hand lettering, illustration, and photos